DRIVING FORCE
By Rosemary Feitelberg
Rather than use the past 25 years to cash in or to distance herself
from the day-in, day-out demands of designing multiple collections
and simply finessing — as many of her competitors have —
Nicole Miller prefers to be waist-deep in work. "I feel
like I'm really a designer. I'm still very hands-on and always have
been. I'm still sketching and draping a lot of the clothes. I come
up with all the colors and prints and sweat about what goes where,"
Miller said. "After all this time, I still get involved with
every step of the process."
That was evident from mere observation during a visit earlier this
month to her office, which looks more lived-in than most. Sketches
and notes cascade across her desk, and the office's shelves are lined
with books — an essential part of her design research. Midway
through a recent visit, an assistant interrupted to show Miller swatches
of a lightweight jersey that was not quite right. Despite being hampered
by a skiing tumble and trying to fend off a virus, the designer was
on the case.
At one point, another staffer popped her head in to ask what would
be a good side dish. "Mashed potatoes, or maybe rice," said
Miller, explaining, "Beverly makes lunch for everyone on Wednesdays
and Fridays.
Just the notion of rounding up employees to get together for a sit-down
meal would make many fashion insiders roll their eyes, and that's
probably one reason such skeptics work for other companies. The mood
at Miller's 525 Seventh Avenue showroom is seemingly familial, free
from any overshadowing brand image. Like chairman and chief executive
officer Bud Konheim's office, Miller's office is covered with photos
of family and friends. While there's no question Miller and Konheim
have struggled at times, their unruffled approach to business seems
to have served them well.
Starting out on their own in 1981, they got the business running with
$100,000 and remain the sole owners today. "We have never had
an influx of cash or outside investors. It's been owned privately
by Bud and I. Even though we had some tough years now and then, we
managed to get through on our own," Miller said.
Honorable as their servitude might seem in today's investor-happy
climate, Miller said it was more reflective of the times than anything
else. "Money wasn't around like it is today. Back then, it was
much tougher to get investors. We just scraped together what cash
we could get."
Early on, even before her designer days, she learned to line up whatever
she needed. While at Rhode Island School of design, Miller said she
rigged her own one-year exchange program in Paris through the prestigious
Ecole de la Chambre Syndicale de la Haute Couture and wound up completing
two degrees in four years.
Flipping from RISD's individualist spirit to France's highly disciplined
ways was a 180-degree turn for Miller, but the experience taught her
"great lessons in technicality and aesthetics." It was,
after all, created by the governing body for French couture houses
with the emphasis on painstaking tasks and handwork that haute couture
calls for.
It was a different world. Miller and her contemporaries were into
Mary Quant; Pierre Cardin was the big hero and Kenzo, Claude Montana
and Thierry Muegler were just starting out. "To go from RISD,
which had that avant-garde, abstract mentality where everything had
to b kind of weird oor whatever to this old French fashion school
that teaches everything to be done laboriously by hand [was a major
adjustment]," Miller reminisced.
Even so, Miller, born in Fort Worth, Tex., and raised in New England
by a mother from Paris and a father from Philadelphia, said she
was at ease in France. In fact, she said, there are a few places
where she has the uncanny feeling that she is home when she visits,
she said. A descendent of two former Philadelphia mayors, Miller
said she was just as comfortable there as she was in Texas, "which
has been such a yarn throughout her life."
After graduating from RISD with Dale Chihuly, "Talking Heads"
front man David Byrne and other classmates, Miller left Providence
for New York, taking a job with Clovis Ruffan, "one of the
major stars of the Seventies." For a year or so, she worked
out of this "great loft with blaring music" at 33 Park
Avenue, where, Miller said, going to clubs was the primary post-work
pastime.
Unfortunately, like a lot of people she knew in the Seventies,
Ruffan has since passed away, she said. But just this month, Miller
bought one of his dresses on eBay--a printed black polyester gown
with a giant-circle back.
From Clovis Ruffan, she moved on to Raincheetahs, a rainwear business
known for it's Bonnie Cassin-inspired turn buckles and animal-print
trims. As much as Miller enjoyed learning the ins and outs of outerwear,
she was eager to try her hand at contemporary sportswear, so she
applied of a position at P.J. Walsh. Once the job was hers, she
kept mum, not wanting to offend one of her best friends who had
also applied for the job. Eventually, Konheim broke the news to
the rejected candidate and Miller went to work designing dresses
in the company's 1400 Broadway showroom.
Compared with the soup-to-nuts design portfolio she manages today,
P.J. Walsh was a breeze.
"I just made the dresses," she said. "Now, with
global sourcing, we can do vintage treatments and antique treatments.
Back then, we weren't allowed to make anything creative or anything
biased-cut. Everything was made in the states. Clothing wasn't complicated.
Now, the caliber of American clothes is light years ahead."
Seven years into her design job at P.J. Walsh, the company closed
and Miller and Konheim started her signature brand. One of her first
hits was a blouse dress with hip smocking. Newcomer to the "Today
Show"and girl-about-town Jane Pauley helped spur on the trend
by wearing one on the air. The company sold hundreds of thousands,
partially because they were sold on hanger straps, piqueing shoppers'
curiosity, according to Konheim.
The designer caused another frenzy with her men's ties in whimsical
prints, such as Absolut bottles, candy, lipsticks, sporting gear
and martini glasses. A few were made to round out the product assortment
when her first freestanding store opened in 1986 on Madison Avenue--and
millions were sold. "We didn't know what hit us," she
laughed. "People were sending us cases of alcohol and candy.
Things were not so logo-proprietary then. Usually, people called
us up to say thank you."
There were other perks, too, like tickets to the Yankees' opening-day
game, jaunts to Grand Marnier-sponsored ski races and a trip to
Russia for one of Veuve Clicquot's anniversaries. "We were
going to all these crazy events," she said. "It was one
of those things you couldn't have created. It was something that
just built with momentum."
Eventually, knockoffs and Casual Fridays killed her printed tie business.
"It really was a fun space in time, but then they started making
such cheesy, horrible copies. Once this man came up to me wearing
this garish tie and he said, 'I love your ties.' And I said, 'Then
why are you wearing a knockoff?'" Nor is Miller flattered
by the prevalence of conversational prints in women's accessories--something
she did years ago. "It's annoying," she said. "Even
though we had such tremendous success with men's ties, we never
were as successful with women's [conversational bags.]"
She is more enthusiastic about working with J.C. Penney, for which
she designs an exclusive collection of dressy casual clothes. "I
have been very fortunate. They have been very receptive to my ideas.
I'm a real stickler about print coloration and layout, and it's
all come out amazingly well, " she said. "It is so much
better than I ever thought it would be. I really thought everything
was going to be polyester and nasty."
Miller is equally devoted when it comes to the design of her retail
stores. She has been busy renovating freestanding locations in Manhattan,
Chicago, Los Angeles and Miami. "I don't like all my stores
to look the same," Miller said. I want the customer to have
a different shopping experience in each city, so I deliberately
put a different architect on each one. It's more interesting for
the customer as long as the clothes are consistent. They don't need
to look at the same floors and same light fixtures. That is too
clean, too sterile. I think that came form Japan."
Along with bucking the cookie-cutter designer store trend, she is
not eager to roll out stores in as many cities as possible, as others
have. With the exception of a store in Boston, she is not looking
to open many new units. The company owns nine stores and there are
another 30 "Nicole Miller" stores operated under license
and owned by the licensees.
Miller also seeks to stand out with her runway presentations. Her
first runway show in 1991 was a show-stopper, with Christy Turlington
leading the charge at the Midtown club Laura Belle, followed by
Naomi Campbell, Linda Evangelista and others. A few other shows
were memorable for less glamorous reasons, such as a power failure
in September 2001. On another occasion, Nadja Auermann was excited
about the prospect of walking on the runway to Prince's "Purple
Rain," but those expectations were dashed when the tape --an
indication of the time frame--"got stuck on this awful refrain,"
Miller said. Then there was the time Miller choreographed a show
consisting of six vignettes. At one point, she told model Yasmeen
Ghauri to get her dress on because it was almost time for her to
hit the catwalk. One hang-up--she'd already come and gone in the
Elvis-inspired dress during the middle of an ethnic story. Regular
attendees at her shows include Cyndi Lauper, Mary Boone, Candace
Bushnell and Debbie Bancroft.
While the Eighties and Nineties had their share of star-studded
moments, the same might be said of the past few years. Just last
year, Angelina Jolie unknowingly gave Miller a major boost when
she showed up in one of the designer's dresses for her first public
appearance with Brad Pitt following his split from Jennifer Aniston.
The As Seen section of Miller's Web site shows other bold--face
names like Halle Berry, Emily Blunt, Felicity Huffman, Joss Stone
and Shaun Robinson wearing her dresses.
Making sure that her core collection business is strong remains a
priority even as Miller broadens her design portfolio with girls'
dresses, more high-end furniture and more bedding linens through Bed
Bath & Beyond. "This year's business has been great and last
year's was phenomenal," she said. "I can't complain because
my business is so successful right now." Even when that was
not the case, she still managed to be resourceful. when a trend
fell flat and inventory overflowed, she suggested, "pleating
it" and the glut problem was resolved. Miller is nothing if
not adaptable. When a four-day skiing sojourn to Iceland fell through
at the last minute due to poor flying conditions, Miller and her
friends quickly decided to soldier on to Belize for a night or two,
before moving on to Costa Rica and winding up in Cabo San Lucas.
Several customs agents were stumped by the shearling coats, parkas
and ski equipment the travelers dragged along. But all that wintery
gear was eventually put to use when they circled back to ski the
double black diamonds in Aspen, via a stop in Las Vegas. While some
might have been unnerved by the spontaneity, Miller said she was
thankful for the two week vacation--the first she had ever taken.
Though her version of time away from the office is far more active
than most--aside from skiing, she is a regular at the gym and in
Pilates classes, and in the summer she likes to go wakeboarding,
waterskiing and biking in the Hamptons--Miller does it for fun and
a sense of accomplishment.
"Skiing and waterskiing do the most for me," Miller said.
"I always feel so rejuvenated. I skied really hard this year
and felt so much better for really pushing myself."
Her ski workouts include occasional charity ski races featuring Olympians
and celebrities. James Blunt was her most recent opponent at one event
run by Robert Kennedy Jr. "They are fun events to do. You raise
money for charity, you feel good because you competed and you feel
like you accomplished something," she said.
Off the slopes, one of the more rewarding aspects of her work has
been having lots of young designers coming through and helping them
as they get started in their careers. "And they have added
so much to me," Miller said. "We have always kept a lot
of younger people around. that keeps all of us young."
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