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January 16, 2017
Category: On The Street
BTS in Harlem: SS17 #NMPanamania Campaign Shoot
Step behind the lens of Corbin Chase to get a sneak peak of the SS17 #NMPanamania campaign shoot at El Kallejon Lounge - "East Harlem Hidden Gem."
We wanted to take our Panama inspired collection to a location that complimented the colorful prints, yet also kept the badass vibe of every Nicole Miller girl. We found the location of our dreams by seeking out an insider spot that is known as the "East Harlem Hidden Gem." The location was centrally located in the heart of Harlem and had that authentic ambiance we were going for. El Kallejon provided the perfect backdrop to take our looks straight from the runway to the street or better-- to our latest favorite restaurant.
What better model to bring the collection to life than one of our favorite NM girls, Zhenya Katava! You probably recognized her from our most recent runway shows and past campaigns-- we cannot get enough. Shot by Aussie photographer Brad Triffitt. The photo shoot was magic and the vibe was humble and relaxed. The #NMPanamania photoshoot was the sweet spot of high fashion and daily life. Here are a few favorite BTS highlights...